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News about Thermomix / Re: New Model Thermomix, truth or rumour?
« on: September 05, 2014, 09:37:50 pm »
I don't have Thermomix yet (was waiting for the new one, but I can read the manuals :-) )
1) The maximum temperature is now 120 degrees, up from 100: http://thermomix.vorwerk.co.uk/thermomix/smarter-cooking-by-design/handling/temperature-control/ . Not enough to sear, so which dishes do these extra 20 degrees (temperature controlled) make a difference for?
2) Slightly bigger bowl, but not by much
3) Negative scale measurements, so you can take stuff out
4) Scale works at low-speed, so you can add ingredients on the go. Also, can pause, scale, continue - this may allow it to do new things
5) Locking mechanism, as some people asked for
6) Something about being stronger but quieter (I think in the video), but the motor is still 500W
Non-cooking implications:
Recipe chips could be controversial. Obviously, they make some things easier, especially for beginners. But it is a completely custom design, so can cause both the lock-in to Vorwerk and will not help to grow the community around recipes (e.g. no way for random recipe to be loaded onto one of those). Maybe, in the future, they will offer a WiFi chip/Bluetooth chip to enable these additional options (e.g. Notify phone when done, remote start, etc), but that would require those pins to carry power, not just data. Maybe some Electric Engineer geeks can confirm whether that's the case.
Online accounts and mobile apps are coming in 2015, so Vorwerk will want to know who you are by offering you benefits, but also having access to you to up-sell. They probably realize they can make more money by having stronger control over the information. The telling sign would be if they start enforcing their Thermomix trademark to shut down some non-official websites (like this one).
Custom chips sold by distributors also mean that they will want your consultant to get in touch with you more frequently to up-sell. I don't know if that happens now when the new recipe books are come out, but will happen or happen more often. They may also use the online registration information to feed the consultants with leads.
Chips are also obviously new items to throw in with the purchase or parties. Their sale markup will be significant, so they could be quite attractive as piled-on incentives. Also, caters to a 'collect-them-all' mentality, which was previously mostly satisfied with books.
I am curious how they are planning to do maintenance/updates of now even more computer-like device. Most probably through those same chips.
I am still getting one of course. My new kitchen is standing mostly empty waiting for it. And hope they don't need to make version 5.1 too soon (what happened to 4.0 btw?) The main question now is how long it would take to get one in Canada, if I ordered it next week!
1) The maximum temperature is now 120 degrees, up from 100: http://thermomix.vorwerk.co.uk/thermomix/smarter-cooking-by-design/handling/temperature-control/ . Not enough to sear, so which dishes do these extra 20 degrees (temperature controlled) make a difference for?
2) Slightly bigger bowl, but not by much
3) Negative scale measurements, so you can take stuff out
4) Scale works at low-speed, so you can add ingredients on the go. Also, can pause, scale, continue - this may allow it to do new things
5) Locking mechanism, as some people asked for
6) Something about being stronger but quieter (I think in the video), but the motor is still 500W
Non-cooking implications:
Recipe chips could be controversial. Obviously, they make some things easier, especially for beginners. But it is a completely custom design, so can cause both the lock-in to Vorwerk and will not help to grow the community around recipes (e.g. no way for random recipe to be loaded onto one of those). Maybe, in the future, they will offer a WiFi chip/Bluetooth chip to enable these additional options (e.g. Notify phone when done, remote start, etc), but that would require those pins to carry power, not just data. Maybe some Electric Engineer geeks can confirm whether that's the case.
Online accounts and mobile apps are coming in 2015, so Vorwerk will want to know who you are by offering you benefits, but also having access to you to up-sell. They probably realize they can make more money by having stronger control over the information. The telling sign would be if they start enforcing their Thermomix trademark to shut down some non-official websites (like this one).
Custom chips sold by distributors also mean that they will want your consultant to get in touch with you more frequently to up-sell. I don't know if that happens now when the new recipe books are come out, but will happen or happen more often. They may also use the online registration information to feed the consultants with leads.
Chips are also obviously new items to throw in with the purchase or parties. Their sale markup will be significant, so they could be quite attractive as piled-on incentives. Also, caters to a 'collect-them-all' mentality, which was previously mostly satisfied with books.
I am curious how they are planning to do maintenance/updates of now even more computer-like device. Most probably through those same chips.
I am still getting one of course. My new kitchen is standing mostly empty waiting for it. And hope they don't need to make version 5.1 too soon (what happened to 4.0 btw?) The main question now is how long it would take to get one in Canada, if I ordered it next week!