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Chit Chat / Re: Dan Lapard. All recipes are to be removed,
« on: February 25, 2012, 07:39:35 am »
Well that is very annoying as my Dan Leopard book arrived today - and I would never have ordered it if I had known he was authorising such stupidity. I had never heard of him before this forum - Chookie he should be sending you gifts, not telling you off. I work in advertising and am an expert in what is called in the industry 'social advertising'. And you are all absolutely correct. Smart brands are behaving with transparency and generosity online - and being rewarded for it. What he is doing is old fashioned and he will be alarmed with how quickly the consumer will bite back. Watch this space...